Journey to Edge
Edge, the Western Hemisphere’s highest outdoor sky deck, offers unparalleled 360-degree views of the iconic New York City skyline. The experience starts before visitors reach the top. The traditional queuing line has been reimagined by the LAB as Journey to Edge, an immersive experience with a linear narrative about Hudson Yards’ transformation from an active rail yard to New York City’s newest neighborhood.
Design Lab at Rockwell Group
Role Visual Designer
Scope of Work Art Direction, Motion, Exhibition
Client The Related Companies
Location New York, New York
Contact to get the process pdf ︎
Role Visual Designer
Scope of Work Art Direction, Motion, Exhibition
Client The Related Companies
Location New York, New York
Contact to get the process pdf ︎
