Journey to Edge


Art Direction   |   Experience Design   |    Styleframes   |   Animation

Design/ Lab at Rockwell Group
Role/ Visual Designer
Client/  The Related Companies
Location/  30 Hudson Yards, New York


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LAB at Rockwell Group: Journey to Edge
EDGE NYC: Into the sky
 

Edge, the Western Hemisphere’s highest outdoor sky deck, offers unparalleled 360-degree views of the iconic New York City skyline. The experience starts before visitors reach the top.  The traditional queuing line has been reimagined by the LAB as Journey to Edge, an immersive experience with a linear narrative about Hudson Yards’ transformation from an active rail yard to New York City’s newest neighborhood.

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