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Journey to Edge

Edge, the Western Hemisphere’s highest outdoor sky deck, offers unparalleled 360-degree views of the iconic New York City skyline. The experience starts before visitors reach the top.  The traditional queuing line has been reimagined by the LAB as Journey to Edge, an immersive experience with a linear narrative about Hudson Yards’ transformation from an active rail yard to New York City’s newest neighborhood.

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LAB at Rockwell Group: Journey to Edge
EDGE NYC: Into the sky

Design     Lab at Rockwell Group
Role     Visual Designer
Scope of Work     Art Direction, Motion, Exhibition
Client     The Related Companies

Location     New York, New York

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