O l O
OlO is a pure and organic cosmetic product line with 100% natural essence, inspired by the grace of our nature mother: a daily sunrise, sunset, and horizontal line. The logo with the black and white outline depicts light and shadow. I created a minimalist design by reducing colors and elements to emphasize the logo and the product color. I kept all the features, including the logo and packaging, in geometry which is the basic perception that we structure shapes visually. The gradient circle combines the sunrise shading and the cosmetic color—also, the wrap of the package with a small cutout to expose the inner color elegantly.