SFRIDO
SFRIDO is an artful peeler designed by Valerio Sommela at Alessi. It’s been selected to sell in the MoMA store. Considering the cursive shape of the peeler, I think it was a shame to be covered in an insipid black box, which was a normal rectangle box with graphics and photograph. An artful object in the art store should have an artful package. I redesigned the packaging using transparent materials to show the product directly instead of a photograph. I created the triangle shape and diagonal base to give an angle where we’re eye-level when it’s on the shelf.
![](https://freight.cargo.site/t/original/i/22cc1487f39d088ffa6ef0cae3eaf225ef300a4822eecce5e0aa9308fbf9c435/7.gif)
![](https://freight.cargo.site/t/original/i/4a1018eb0b9cd3b28721090fc2d3c67f3e4a4c321e79e158b60fdb8e60cb772a/S-02.jpg)
![](https://freight.cargo.site/t/original/i/390a67c69e5253472a648307d81e88ef6a061f2e9c828753c6c200a75c7e298b/S-03.jpg)
![](https://freight.cargo.site/t/original/i/240a22d7901eea9a57db683eb69a6598b7c79b2682af63e9f12a0ad45a9da6d9/S-04.jpg)
![](https://freight.cargo.site/t/original/i/ad33ed95bfaa929d270e1df552a4ee49214aaac511df9da6c46b1e51345ec5c2/S-05.jpg)
![](https://freight.cargo.site/t/original/i/40a454ad15617e80e71e7ef33e42b553c88d6a04052aa37125dae96da176afdd/S-06.jpg)
![](https://freight.cargo.site/t/original/i/da2e6114702bec4bb7df177f039936da2089045fc66ad42804dc417afb98a0b3/S-07.jpg)
![](https://freight.cargo.site/t/original/i/2fd61efa0acd5f11f920eb80e02140a34fbee2bb411fe7830cf3a63412baad21/S-08.jpg)
![](https://freight.cargo.site/t/original/i/203dcc1e55d2c5240d08215d687e9b11dcee1dae950b488c3ebf16d2e469076e/S-10.jpg)
![](https://freight.cargo.site/t/original/i/42ffc19a18ff13be5fb537b8ebcd5383bfce68fd84dcedf8c0bd5d55d1e0e3c8/S-09.jpg)
![](https://freight.cargo.site/t/original/i/9d9822dda591887ca5f194a70c4d57291115c11a1c12f6753525d82a437fe4fe/S-11.jpg)