Oculus

The Oculus is both an architectural and experiential musical masterpiece designed in collaboration with The LAB & Rockwell Group, Senovva, Focus Lighting, and WET Design. The lobby to the new Seminole Hard Rock Casino & Hotel is the focal point that connects The Guitar Hotel, Hard Rock Live Theater, Retail, and Casino.

As the nucleus to this new development, it serves as both a gathering and circulation point for millions of yearly visitors. The Oculus embodies how architecture can be used to immerse an audience in a reinvented approach to experiencing music. It interweaves its wooden organic architectural design with concert light production, world-class waterfall choreography, holographic animated projections, and original animated music films with its surrounding green walls and waterfalls. Towering above guests in the center of the Oculus is a 35' tall waterfall with pulsating rain, gravity-defying water spectacles, and blasts of mist for song finales.

The Oculus is lined with hundreds of lights that set the mood for songs and warp the whole space into the world of the artist. Each song is coupled with original holographic content projected onto the central circular waterfall, and surrounding water walls. With each captivating performance, the world of the Oculus highlights the possibilities for how technology, architecture, nature, and theater can unite to create a musical realm never before experienced.