Hugh Dessert bar

The brand design for HUGH Dessert Bar is centered around a neutral, bright, and warm tone, complemented by vibrant elements inspired by the colors of wine. A minimalist geometric design ensures a clean and sophisticated style, while the logo features geometric shapes symbolizing a wine glass placed on a flat tabletop, capturing the essence of simplicity and elegance.

In comparison to the refined and understated ambiance of HUGH Dessert Dining, which requires advance reservations and operates exclusively in the evening, HUGH Dessert Bar embraces a relaxed, bright, and casual vibe. Guests are welcome to walk in during the day to savor delightful afternoon treats paired with dessert wines, creating a cheerful and cozy atmosphere perfect for enjoying light snacks and drinks.

This cohesive design and concept not only reinforce the brand's unique identity but also establish an inviting and modern aesthetic. Together, the visual elements and overall approach bring the project to life, creating a perfect harmony between elegance and accessibility.