PitchBook Wall

At Seattle’s newly-renovated Climate Pledge Arena, fans can now feel the game-day energy rushing across the walls. The LAB partnered with NHL’s Seattle Kraken, Sports Five Agency, and Pitchbook Data to create two 35-ft flip-disc displays that highlight every stadium event & game-day moment with striking animations that ignite across the walls. The interactive installations react to every visitor’s presence as they pass by, inviting guests to reshape the visual displays and hear the surge of 98,000 discs reshuffling as they venture into the stadium action. 

Located at the southwest & east corners of the CPA’s suite level, each interactive wall is paired with multi-camera array and depth sensory technology to track guests’ gestures and movements as they progress towards the stadium. Both screens feature ambient modes that evolve into choreographed spectacles synced to live stadium events, highlighting every game-day moment & update.