fabrica: Chocolate
Campaign VC
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Packaging
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3D Design
From Local Ingredients to Global Inspiration
Fabrica: Chocolate is the first gift box product in the Fabrica series, a brand rooted in the philosophy of its parent company, Obscura, a Michelin-starred restaurant renowned for its harmonious fusion of Eastern and Western culinary traditions.
The brand draws inspiration from the concept of a weather vane, a symbol often found in Western gardens, where the wind flows from West to East. This direction represents the flow and fusion of Western culinary craftsmanship with Eastern local ingredients, encapsulating the brand's essence. In this series, the West-to-East directional symbol also signifies the journey of unique ingredients sourced from various regions across China—north, south, east, and west—converging in Shanghai, the birthplace of Fabrica.
The product’s visual identity incorporates a gradient color palette inspired by the hues of these distinctive local ingredients, blending them seamlessly to reflect both their diversity and unity. This thoughtful design perfectly mirrors the brand's commitment to celebrating cultural fusion and culinary artistry.
Extending from the Fabrica brand graphics, design elements such as star and arrow icons were incorporated to create a bonbon design library for Fabrica: Chocolate.
The color palette inspired by the ingredients' natural hues was thoughtfully applied to both the packaging and the chocolates themselves, enhancing the brand’s story. The signature visual palette is visible on the packaging’s exterior and within the box’s base layer.
In addition, a star-shaped cutout, echoing the brand’s iconic logo, was placed at the corner of the packaging. This unique design feature further enhances the product's recognizability and adds a distinct touch to the overall aesthetic. As each bonbon is removed, the underlying colors are revealed along with flavor labels, creating an interactive moment between the product and the customer.
/ About the project
Fabrica: Chocolate project merges the culinary philosophies of Eastern and Western traditions into a unique and refined chocolate experience. By extending the Fabrica brand graphics, including iconic elements such as stars and arrows, a distinctive bonbon design library was developed. These design elements not only reflect the brand’s essence but also create a cohesive visual identity that resonates with the fusion of diverse ingredients and cultures.
The color palette inspired by the ingredients' natural hues was thoughtfully applied to both the packaging and the chocolates themselves, enhancing the brand’s story. The interactive design, where the underlying color and flavor labels are revealed as the bonbons are removed, creates a deeper connection between the product and the consumer. This approach not only elevates the customer experience but also celebrates the craftsmanship and innovation at the heart of Fabrica.
Overall, the project encapsulates the harmony between design, culture, and flavor, positioning Fabrica: Chocolate as a premium product that transcends traditional confectionery, inviting customers to explore and savor the fusion of the East and West through a beautifully crafted and engaging design.
/ Credits
Client:
/ Location
Shanghai, China
